About The Hidden Trunk | Real-Life Style for Moms

The Hidden Trunk has been a dream of mine since high school — but it finally came to life in 2013, once my two daughters were grown, graduated, and off building their own lives. At the time, I was teaching Marketing at Deer Park High School, showing students how to become entrepreneurs — and I thought, “Why not live it out myself?” So I launched this boutique as both a teaching tool and a leap of faith.

More than a decade later, The Hidden Trunk is still grounded in that same heart: helping moms feel cute, confident, and comfortable — without blowing the budget. I carefully curate each piece with busy women in mind, especially the ones who’ve been caring for everyone else and need a little something that’s just for them.

My customer (friend) is often a mom of teens or grown kids. She’s stylish but realistic. She loves her people fiercely, stays on a budget, and wants clothes that feel good and look even better. Most of you live in the suburbs or big cities — and many, like me, are women of faith. She’s not trying to turn heads — just feel like her best self again. That’s who I shop for.

I still do the occasional pop-up market (because I love meeting customers in person), and when I’m not packing orders or planning content, you’ll probably find me walking, exercising, or hanging out with my grandson. After 40 years of marriage, I know a thing or two about life’s highs and lows — and I hope this boutique is a place where you feel encouraged, understood, and stylish no matter what your day holds.

Welcome to The Hidden Trunk. I’m so glad you’re here.

— xoxo Allene